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Newsletter mai 2023

11 Mai, 2023

EDITO

Chères lectrices, chers lecteurs.

Nous sommes ravis de vous retrouver dans cette édition spéciale de notre newsletter, dédiée au sujet crucial pour toutes les entreprises qui cherchent à rester compétitives sur le marché : la recherche et développement (R&D) et l’innovation.

La R&D est un élément essentiel pour créer de nouveaux produits, services et technologies, mais également pour améliorer ceux qui existent déjà. Elle permet aux entreprises de se démarquer de la concurrence en offrant des produits innovants et de haute qualité, mais aussi de répondre aux besoins en constante évolution de leurs clients.

Cependant, la R&D peut être coûteuse et prendre du temps. C’est pourquoi il est important de trouver un juste équilibre entre l’investissement dans la R&D et les avantages qu’elle peut offrir à long terme.

L’innovation, quant à elle, est la capacité à transformer des idées en actions concrètes. Elle implique souvent la mise en œuvre de nouvelles idées, de nouvelles méthodes et de nouveaux processus. L’innovation est cruciale pour améliorer l’efficacité, la productivité et la rentabilité de l’entreprise.

En fin de compte, la R&D et l’innovation peuvent aider les entreprises à rester compétitives, à attirer de nouveaux clients et à fidéliser ceux qui existent déjà.

Nous espérons vous voir nombreuses et nombreux lors du salon Vivatech afin de vous montrer nos travaux dans ces domaines.

Très bonne lecture !

ZOOM SUR…

  • Le mois de mai :

💪 1er mai : Journée internationale des travailleurs (férié) 

🔐 6 mai : Journée mondiale du mot de passe

⭐️ 8 mai : Victoire de 1945 (férié)

👩‍⚕️ 12 mai : Journée internationale des infirmières 

🎬 16 mai : Début du Festival de Cannes (jusqu’au 27/05)

🌳 24 mai : Fête de la Nature (jusqu’au 29/05) 

  • SAVE THE DATE  – VIVA TECHNOLOGY :

KB Crawl SAS sera présent à Viva Technology 2023 – un événement de pointe à Paris qui explore les dernières tendances technologiques et d’innovation.

📍 Paris Expo Porte de Versailles

Nous sommes impatients de vous rencontrer et de vous partager toutes les technologies embarquées dans nos solutions de veille.


L’ASTUCE DU VEILLEUR

Diversifiez les canaux de diffusion de votre veille !

KB Suite offre de nombreux canaux pour diffuser les informations de veille à vos collaborateurs. Sachez exploiter cette variété pour satisfaire chaque destinataire.
Les newsletters (ou lettres de veille) en premier lieu : KB Suite vous permet de créer autant de modèles de newsletter que nécessaire, n’hésitez pas à utiliser cette possibilité pour proposer à vos destinataires un livrable qui leur convient.
Par ailleurs, chaque client de KB Suite / KB Access peut déployer l’application mobile disponible sous iOS et Androïd, ce qui permettra à vos lecteurs d’accéder à l’information de veille à tout moment, même quand ils ne sont pas au bureau.
Enfin, proposez à vos utilisateurs lecteurs de configurer eux-mêmes des règles de notification qui leur permettront d’être alertés dès qu’une nouvelle information pertinente est publiée par l’un de ses chargés de veille.
L’information la plus utile est celle qui est envoyée à la bonne personne, au bon moment et via le bon canal. E.B

DECRYPTAGE

Veille innovation / R&D : bien au-delà de la technologie !

Tout comme la veille commerciale, la veille innovation / R&D attire fortement les organisations, qui y voient un moyen de « disrupter » le marché. Reposant sur un grand nombre de sources à identifier, elle nécessite aussi une certaine finesse dans l’analyse. 

L’usage veut que la veille innovation / R&D figure parmi le « Big Four » des typologies de veille, aux côtés de la veille commerciale et marketing, de la veille image et de la veille juridique et réglementaire. Dans la pratique, nous observons que deux champs attirent plus particulièrement les organisations : la veille commerciale, dans la mesure où elle permet de défendre pleinement la marque ; la veille innovation / R&D, car elle facilite l’identification de nouveaux produits et services, c’est-à-dire de tendances à venir.

Se réinventer, surprendre… par l’innovation

La veille innovation est d’autant plus considérée par les organisations qu’elle est intimement reliée à leur propre stratégie de développement. Il y a dans cette veille une double finalité : créer si possible sa technologie à partir de techniques et d’avancées en voie d’émergence et relativement méconnues ; s’appuyer sur des technologies innovantes afin de faire évoluer ses propres produits et services. Cette approche est importante à considérer dans la mesure où le marketing et la vente reposent plus que jamais sur la notion de différenciation, voire de rupture. Pour marquer des points auprès des clients – et donc pour se développer –, il faut encore et toujours se réinventer, proposer des produits ou des services nouveaux, surprendre, casser les codes, etc. Cela est d’autant plus impératif que les marchés demeurent fortement concurrentiels et mondialisés, avec de nombreuses disruptions, des changements d’usages ou bien des évolutions dans les habitudes de consommation. 

Découvrez en plus sur notre blog : Veille innovation / R&D : bien au-delà de la technologie !

À voir aussi

Journée mondiale de l’éducation : à l’ère de l’IA générative, redonner sa place à la raison


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130.371221097872Timber\Post->preview( ).../CoreExtension.php:1996
140.371221097872Timber\Helper::deprecated( $function = '{{ post.preview }}', $replacement = '{{ post.excerpt }}', $version = '2.0.0' ).../Post.php:487
150.371221098320trigger_error( $message = '[ Timber ] {{ post.preview }} is deprecated since Timber version 2.0.0! Use {{ post.excerpt }} instead.', $error_level = 16384 ).../Helper.php:461
À l’occasion de la Journée mondiale de l’éducation, ce 24 janvier 2026, l’accent est…
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