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AVEC KB CRAWL, LA VEILLE S’ÉTEND AUX VIDÉOS ET AUX CONTENUS AUDIOS !

22 Août, 2022

La solution de veille informationnelle KB Crawl vient d’intégrer deux fonctions nouvelles. Attendues par de nombreuses organisations, elles permettent d’élargir la veille aux images, aux modules vidéo ainsi qu’aux formats audio. Une indéniable avancée pour les veilleurs.

Les podcasts n’en finissent plus de crever le plafond de verre : au mois de décembre dernier, l’institut Médiamétrie comptabilisait 179 millions d’écoutes ou de téléchargements de podcasts en français à travers le monde, soit une hausse de 4,7 millions en un seul mois ! Cette évolution récente vient compléter celle des images et des vidéos. En 2022, une plateforme telle que Youtube bat tous les records d’audience : 2 milliards d’utilisateurs actifs par mois et 500 heures de vidéo mises en ligne chaque minute ! Ainsi, toute stratégie média qui se respecte passe désormais par l’image et le son… Autant de raisons qui ont poussé KB Crawl à améliorer sa solution de veille informationnelle.

Une fonction de reconnaissance optique des caractères

Deux nouveautés KB Crawl permettent désormais d’accéder à la surveillance ainsi qu’à la collecte des informations de son, d’image et de vidéo qui se trouvent de plus en plus déployées sur Internet. Basées sur des développements propres et sur les technologies open source les plus abouties du marché, elles recouvrent deux fonctions distinctes et complémentaires.

La première est relative à l’« océrisation », c’est-à-dire à la reconnaissance optique des caractères. Elle s’applique aux fichiers image et permet de lire des textes inscrits sur des photos. Messages publicitaires, banderoles… L’outil interprète ces éléments et les retranscrit. Il permet au passage de décrypter certains articles ou PDF au format image, illisibles jusqu’alors par les outils de veille traditionnels.

Analyser les contenus audios et vidéos

La seconde fonction concerne la possibilité d’analyser des contenus audios ou vidéos, via une technologie de type « speech to text ». Le progrès est significatif : si l’on savait jusqu’à présent opérer de la veille sur le titre ainsi que sur la description et les commentaires d’une vidéo, il était en revanche impossible de repérer l’énonciation orale de tel ou tel sujet. C’est désormais chose faite avec cette nouvelle fonction d’analyse de contenus, qui alerte les utilisateurs dès lors qu’un mot clé prédéfini est traité au sein d’une vidéo ou d’un format audio (de type podcast par exemple). Une fois repéré, ce contenu peut être partagé via son lien, mais également être rediffusé en version texte. Un élément décisif qui permettra d’affiner toute analyse.

Ces nouvelles fonctionnalités font l’objet de tutoriels développés par KB Crawl et mis à la disposition de ses clients. Les équipes KB Crawl se tiennent également à la disposition des organisations pour toute demande d’approfondissement.

Un webinar dédié à ces deux nouveautés sera organisé par KB Crawl au mois de septembre.


Analyse Outil Stratégie Veille image Veille stratégique

À voir aussi

Journée mondiale de l’éducation : à l’ère de l’IA générative, redonner sa place à la raison


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140.371721034856Timber\Helper::deprecated( $function = '{{ post.preview }}', $replacement = '{{ post.excerpt }}', $version = '2.0.0' ).../Post.php:487
150.371721035304trigger_error( $message = '[ Timber ] {{ post.preview }} is deprecated since Timber version 2.0.0! Use {{ post.excerpt }} instead.', $error_level = 16384 ).../Helper.php:461
À l’occasion de la Journée mondiale de l’éducation, ce 24 janvier 2026, l’accent est…
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