White Paper : Implementation of a Strategic Competitive Intelligence Unit

In today’s competitive environment, it is essential to have comprehensive knowledge of the opportunities and threats facing your company. By creating Competitive Intelligence (CI) and information service units, multinational and national companies are able to gain an optimal understanding of their environment and anticipate strategic developments.

This document aims to enable all types of business, whether small, medium-sized or large corporations, to set up an effective CI unit to monitor the Internet and thereby enhance their management of relevant information available on line.

This document is therefore aimed both at business leaders wishing to acquire new market share and Information Service or Research managers who would like to offer a wider range of products and services including Internet monitoring.

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