'Our Web Monitoring and Prospective Division publishes the precious information obtained through the KB Crawl platform. This Division is a lightweight structure made of two analysts whose expertise is the added value. My team works on a regular basis with the KB Crawl team for all the customized aspects. For example, in 2010, the Marketsearch portal was created and relies on the KB Crawl platform. Our user numbers have increased considerably, from about forty people at the beginning to nearly 3,000 today: co-workers from headquarters, purchasing divisions, supply chain divisions, IT departments, marketing departments, store directors. 90% of them are based in France, 10% are abroad.
Arnaud Merzougui, Manager of the Web Monitoring and Prospective Division - Carrefour
‘Our France Marketing Department is in charge of analyzing market trends and launching new products. With only 6 people, the team does not have a permanent Web Monitoring Manager or Super Web Monitoring Manager within the organization. Each expert is responsible for his/her own web monitoring. KB Crawl was installed at the initiative of the Marketing Team, but today the whole company is using it. With the support of my Assistant, who is in charge of the KB Crawl project, the R&D, Regulatory, Industry etc. teams configure and receive their own alerts. The results are then shared throughout the company (17 sites on 5 continents). KB Crawl is extremely helpful; it makes sure we never miss any important information.’
Chloé Champion, Marketing Director, Europe – Diana Group